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SLOWNSTEADY OLD|Aalto Investment Management Game (Spring 2020) Jan 2020

Industry 1. Cosmetics (1/3)

Despite a recession, people still like to look good when out socially or at work. The largest cosmetics companies include Estee Lauder Companies Inc. and Coty Inc. A major licensed brand manufacturer. Both of these companies have non-cyclical product portfolios that do well in weak economic conditions, in addition to luxury brands, which thrive in a strong economy.