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Recent Growth through Mergers & Acquisitions: Since 2017, Atlassian’s management have taken part in seven significant M&A deals that have allowed the company to acquire more customers. In 2017, the firm purchased a minority stake in Slack Technologies Inc, aligning themselves with one of the major competitors in the field, Microsoft. Three years later, in 2020, Atlassian executives elected to purchase Mindville AB, a Stockholm based company that operates within the administrative management and general management consulting markets; this acquisition allows Atlassian to enhance their software services, helping its products’ quality.
Cloud Based Technologies are increasingly in high demand: Because of the Covid-19 pandemic and general technological advances, many companies are shifting operations to an online format, creating a significant need for cloud-based services. Atlassian has been able to capitalize on this structural shift by perpetuating its migration momentum; in the fourth quarter of 2021, Atlassian’s large customer cloud migrations were up 70% quarter over quarter and its cloud revenue increased 47% year or year, demonstrating both the demand and the ability for the company to supply its services to its valued clients.
New product releases and customer acquisition strategy: Atlassian now has free edition of its products as default options which allow customers to have a “trial period.” By providing free offerings, the company can enlarge its outreach to new users, eventually converting a portion to paid customers, In addition to its free edition offerings, Atlassian recently released Atlassian Forge, a tool vendors can use that will help them replace their in-person offerings with cloud-based services; this added product can lead to increased customer growth as more companies look to adapt to a technological era that has been accelerated by Covid-19.
Our investment strategy consists of buying the top 10 performing stocks of the Nasdaq 100 index, and short-selling the 10 worst-performing stocks of the same index. We chose the companies based on their performance in the last 3 months. Due to a holding period of only one month, we believe that a passive strategy is more appropriate than an active strategy. The weight of each company in our portfolio will be approximately equal, which increases diversification benefits of this portfolio. We will use almost all available debt in order to benefit from the additional expected returns from leverage.